Do you know what organic marketing is?
Organic marketing is a way to increase your visibility, spread the word about your company, but without spending money. Instead, organic marketing focuses on free marketing. However, it does take time and effort to be effective. With paid marketing, you can reach more of your ideal client quicker but you still need to build the like, know and trust factor. This also assumes you know how to use your chosen platform correctly and can target properly. If not, it’s wasted money.
Organic Marketing Options.
There are a lot of organic options; too many to go through on here. So I’ve picked a few and will go through them below.
“Organic marketing is not just for those on a limited budget. Everyone should be utilising it to increase their brand awareness.” Mary Cushen
Let’s start off with one of the most obvious ones. Facebook. So many people underestimate the power of Facebook. Even with all it’s rules and algorithms, it’s still one of the best platforms out there to start growing your brand.
Instagram Posts: Take the time to research relevant hashtags for your business. There are plenty of tools out there (free and paid) or you can just use the Instagram itself. I will be doing a blog on my favourite tools for small businesses and entrepreneurs later on. Post daily and vary your hashtags. Instagram doesn’t like it if you use the same over and over again.
Do not underestimate the power of Pinterest. No matter what your company is, you can make it work for you. Showcase your work. Have images of opt-ins linked to the opt-in screen. Send traffic to your website, Instagram or Facebook.
Blogs are often overlooked when it comes to organic marketing. They see it as increasing their SEO which, if the blog is content rich, written well and on a decent site, it will. However, your blog content can be sliced and diced, and shared to the platforms mentioned above. This saves you time as you don’t need to keep coming up with fresh content, but keeps your SEO up as the content is not ideal (it’s just extracts).
Ok, this is a little different but still is organic marketing. It will not be for everyone but, if you can get over your fear of talking to people, then it’s a great opportunity to increase your following and show you are the expert.
Overwhelmed? Wondering what other opportunities are out there?
There is so much out there that can help to grow your business for no cost. Organic marketing is widely underused. Yes, it does take time and effort, but it allows you to make the most of your marketing budget. No matter what size it is. As with any marketing, you still need a strategy, a plan of action to make sure your time is spent wisely.
As a business coach specialising in marketing and strategy, supporting business owners to create solid foundations is my passion. Getting to know them and understand what they get out of bed for every day is a privilege. I love guiding and training owners to success. Showing them the art of the basics. Letting them see their full potential.