Today I’m sharing five quick tips for your Business Page.
They need to know you can answer a pain point they have. This means you really need to understand your ideal client. Your page is not a place to consistently sell or do offers. You need to be engaging your visitors. Giving them value to show you are the expert. Intriguing them so they want to know more.
These five top tips help you get started. There is a lot more but, if you start off right, you will get there quicker.
My Five Facebook Tips.
- Make sure your cover image is engaging. It is the first thing they see when they land on your Business page so it needs to be clear who you are and what you do.
- Remember to use the CTA (Call To Action) button. If you don’t use it or don’t look in to the different options (instead of just selecting ‘message’), you could be missing out on potential leads.
- Respond to comments. Engage with your following and let them know you are listening to them.
- Keep it updated. On average, you should post your original content 70% of the time, post content relevant to your followers’ interests 20% of the time and post self-promotional content 10% of the time. The key is to add value to build the know, like, trust factor. If you consistently sell on your page, people will disappear.
- Show the person (or people) behind the brand. People buy from people so make sure they know who you are. Be relatable. Be real.
Do you love or hate Facebook Business pages? Why? Let me know in the comments below.
Need some help with your marketing?
I’ve been there. I know how hard it is to choose the right platforms for your ideal client and then how to appeal to them. When I started my first business, I made all the mistakes and wasted £’000’s on marketing. I don’t want others to make the same mistake.
Marketing is a broad subject. Facebook is just one of many possible opportunities.
My services are not a ‘one package fits all’. Even people in the same industry may use different platforms and approaches. It is down to your business model, strategy and ideal client. I work with my clients to understand these things before suggesting a marketing approach. If a client doesn’t have these (some may not know what these are), we work on them first. Jumping straight into marketing is where money is lost. As a strategy and marketing coach, I focus on creating the best plan of action for you and your ideal client.