The Psychology of Messaging

The Psychology of Messaging

Emotions and Marketing. Customers think with both their rational and emotional brains. Study after study says that when we buy, it’s for emotional reasons. Logic comes into play when we try to justify the money we (or are about to) spend — especially when we’re giving...
Organic Marketing

Organic Marketing

Do you know what organic marketing is?Organic marketing is a way to increase your visibility, spread the word about your company, but without spending money. Instead, organic marketing focuses on free marketing. However, it does take time and effort to be effective....
What Is A Marketing Strategy?

What Is A Marketing Strategy?

Let’s Start With The Basics – What Is A Marketing Strategy? If you don’t understand what a marketing strategy is, you won’t understand it’s purpose or why you should spend the time on it. I GET IT. It’s hard, I know. I have been...