The Psychology of Messaging

The Psychology of Messaging

Emotions and Marketing. Customers think with both their rational and emotional brains. Study after study says that when we buy, it’s for emotional reasons. Logic comes into play when we try to justify the money we (or are about to) spend — especially when we’re giving...
30th Anniversary – Time To Celebrate

30th Anniversary – Time To Celebrate

Who’s 30th Anniversary?Ok, I’m not talking about my business today; I’m not quite old enough for that (although not far from it!). Today I’m talking about one of the Primary Schools I went to as a child.Priorslee County Primary School (as it was then)...
Organic Marketing

Organic Marketing

Do you know what organic marketing is?Organic marketing is a way to increase your visibility, spread the word about your company, but without spending money. Instead, organic marketing focuses on free marketing. However, it does take time and effort to be effective....
Pinterest Top Tips

Pinterest Top Tips

Top Tips for Businesses on Pinterest. Pinterest is under-used and misused every day. There is potential to reach your ideal client on a daily basis and having your content re-pinned over and over.   So let’s start with a few basic facts. So why use Pinterest? If...
What Is A Marketing Strategy?

What Is A Marketing Strategy?

Let’s Start With The Basics – What Is A Marketing Strategy? If you don’t understand what a marketing strategy is, you won’t understand it’s purpose or why you should spend the time on it. I GET IT. It’s hard, I know. I have been...
Top Five Facebook Business Page Tips

Top Five Facebook Business Page Tips

Today I’m sharing five quick tips for your Business Page.For the post toady I’ve keep it at Facebook Business Pages. You need to get the basics right before moving on to the next thing. We can look at other parts of Facebook later on. Your Facebook...
A Perfection Mindset: Is It Holding You Back?

A Perfection Mindset: Is It Holding You Back?

Does being perfect hold you back?One of the biggest hurdles as a business owner I had to overcome was perfection. Trying to ensure everything was perfect before anyone saw it was holding me back. I was taking action but not getting anywhere as there was always...
How To Make Your Social Media Count

How To Make Your Social Media Count

Do you understand what your social media goal is or are you just posting, hoping it helps in some way?Having a clear strategy and goal for your social media is essential if you want to move forward in your business. In other words, if you haven’t planned it out or...
How To Write An Elevator Pitch

How To Write An Elevator Pitch

Do you know what an elevator pitch is?Before talking about how to write a good elevator pitch, firstly, let’s talk about what one is. An elevator pitch is a brief, persuasive speech that you use to spark interest in what you do. A good elevator pitch should last no...
Do You Have A Fixed or Growth Mindset?

Do You Have A Fixed or Growth Mindset?

Do you know if you have a fixed or growth mindset? Do you know what I’m talking about?Identifying how your mindset is currently set is the first step to understanding it. Once you know what your mindset is, you can work on making the most of it, pushing yourself to...