The Psychology of Messaging

The Psychology of Messaging

Emotions and Marketing. Customers think with both their rational and emotional brains. Study after study says that when we buy, it’s for emotional reasons. Logic comes into play when we try to justify the money we (or are about to) spend — especially when we’re giving...
30th Anniversary – Time To Celebrate

30th Anniversary – Time To Celebrate

Who’s 30th Anniversary?Ok, I’m not talking about my business today; I’m not quite old enough for that (although not far from it!). Today I’m talking about one of the Primary Schools I went to as a child.Priorslee County Primary School (as it was then)...
Organic Marketing

Organic Marketing

Do you know what organic marketing is?Organic marketing is a way to increase your visibility, spread the word about your company, but without spending money. Instead, organic marketing focuses on free marketing. However, it does take time and effort to be effective....